Prime Focus Handles DI for “Sympathy for Delicious”

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Jan 22, 2010

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Sympathy for Delicious, Prime Focus, digital intermediate, Mark Ruffalo, Chris Thornton, Orlando Bloom, Juliette Lewis, Laura Linney, Doug Delaney, Chris Norr, Pete Beaudreau, Sundance Film Festival, Grand Jury Prize, DJ “Delicious” D, New York, rock band, 35mm 2-perf film, FilmLight, NorthLight, BaseLight, edit, colorgrade, conform, los angeles
Feature to Premiere at Sundance Film Festival; Nominated for Grand Jury Prize

Prime Focus, a global visual entertainment services group, has completed digital intermediate work on “Sympathy For Delicious,” the highly-anticipated directorial debut from actor Mark Ruffalo. Featuring a star-studded cast including Orlando Bloom, Juliette Lewis, Laura Linney, Ruffalo and writer/producer Chris Thornton, the film makes its world premiere January 23 at the Sundance Film Festival, where it is nominated for the Grand Jury Prize.



The film follows wheelchair bound DJ “Delicious” D (Thornton) as he fights to survive life on the mean streets of LA, makes his entrée into the world of faith healing and navigates encounters with an unstable rock band. Shot on 35mm 2-perf film, “Sympathy” has a gritty, starkly realistic look. Prime Focus colorist Doug Delaney worked closely with Ruffalo and DP Chris Norr to preserve the edgy feel of the natural street photography.

“Our DI focused on making sure the film stayed true to Chris' original photography.  It wasn’t about creating something that wasn’t there — it was more about reinforcing the image and supporting his gutsy style.  He wasn't reluctant to take chances." Delaney said.



Scanning the film in 4K on Northlight gave Prime Focus a sharp source with which to start the DI. They then conformed and color graded it using Baselight. As part of the DI process, Prime Focus also received a number of cuts for ending options from editor Pete Beaudreau in New York.  The alternates were then conformed at 2K so Ruffalo could preview the various endings, fully color graded, on the big screen in Prime Focus’ L.A. DI theater.

“Being able to see the alternate endings in full context was really useful,” said Ruffalo. “The team at Prime Focus was willing to experiment with us; to use the DI technology to benefit the underlying story and not just the look.  They created a very comfortable and confident environment to finish the film."



The Sundance Film Festival runs January 21-31, 2010, in Park City, Utah.

About Prime Focus
Prime Focus is a global Visual Entertainment Services group that provides creative and technical services to the film, broadcast, commercials, gaming, internet and media industries.

The group offers a genuine end-to-end solution from pre-production to final delivery - including previsualisation, equipment hire, visual effects, video and audio post-production, digital intermediate, digital asset management and distribution. 

Prime Focus employs more than 1200 people with state-of-the-art facilities throughout the key markets of North America, the UK and India. Using its ‘worldsourcing’ business model, Prime Focus provides a network that combines global cost advantages, resources and talent pool with strong relationships and a deep understanding of the local markets.

Prime Focus is a public stock company with shares traded in the Mumbai and National Stock exchanges in India (Symbol - PRIMEFOCUS). Prime Focus also owns and operates Prime Focus London plc (Symbol - PFO), which is publicly traded in the LSE’s AIM market. For more information, please visit www.primefocusworld.com.

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