Atlanta: Artistic Image, which garnered top honors at the Telly Awards for the design-driven Oscar packages they produced for TNT-LA in 2009 and 2010, recently completed three graphic packages for The 83rd Annual Academy Awards. AI tapped into its full roster of high-end services - from production to 3D modeling, animation, editing, compositing and color correction – to execute their complex concept, which took three-months to complete.
The Atlanta-based company’s collaborative team of multi-disciplined talent was tasked with the challenge of bringing a first-person, 3D feel to this year’s campaign, while still maintaining the classic ‘Oscar look’ that has become the show’s signature.
Ed Dye, president of Artistic Image and director of post production + design, came up with an innovative concept inspired by the public’s on-going fascination with the celebrity-studded awards show.
“The Academy Awards is an exclusive event that only stars and notable filmmakers have an opportunity to attend,” notes Dye. “So we came up with a concept and design that allowed viewers to experience the event from the perspective of the celebrities, as if they were walking down the red carpet in their shoes.”
This challenging and complex concept demanded some innovative creative-problem solving. The 3D elements that AI created had to be built in a manner that allowed their team to integrate them into every element of the project, while still maintaining a consistent look and feel.
“TNT-LA has worked with Artistic Image on the last three Academy Award packages, so we’ve built a strong collaborative relationship with them,” adds Dye. “As creative partners, their feedback has always been invaluable to the creative process.”
“While in past years we kept their team involved in every phase of the job by producing their elements as edit kits, this year we delivered the assets to them via graphics kits that were broken out for each of their producers,” says Dye. “The approach really maximized the efficiency of the process, and gave everyone instant access to the all files, graphics, FX as they were developed and refined.”
“As always, Artistic Image was professional, seamlessly accommodated changes as the project evolved, handled every phase of the production, design, editing and finishing and delivered an outstanding Oscar package that was well received,” noted Patrick Harrington, Senior Creative Manager at TNT Latin America. “Ed has brought together an exceptional group of talent, and he continues to build upon it. This was the first time I worked with VFX artist Jim Roberson, the newest member of their team, and his it was a pleasure collaborating with him.”
“The Oscars honor the best talent and filmmakers in the industry, and it is seen by millions of viewers. Our team is thrilled to have its work viewed by such a huge global audience,” adds Dye. “Winning top honors at the Tellys for our last two packages was a tribute to our staffs’ commitment to delivering a final product worthy of this world-class event.”
Dye oversaw the project, which was produced by Jim Threlkeld and Lauren Bleakney. AI’s team worked closely Patrick Harrington and TNT-LA producers Paula Faria, Djamila Highsmith, Mickey Dubrow and Patricia Bellini.
Visual Effects artists Jim Roberson, Lee Kordel, Daniel Wiggins, Jeff Ling and Daniel Barnes worked in AI’s state-of-the-art suites using Adobe Suite, Maya and Mocha for the modeling and animation of the 3D elements. Wiggins, Roberson and Kordel also lent their skills as animators to the project.
The project was also finished at Artistic Image. Multi-talented Jim Roberson edited the package on Final Cut and then composited and color corrected it in the Adobe suite.
Artistic Image is best known for its high-end design-driven effects, however the multi-dimensional company offers the same level of services through every phases of the creative process. Like the Oscar package, almost all of the work on AI’s reel was produced by the company - from concept to completion – seamlessly and under one-roof.
ABOUT ARTISTIC IMAGE:
Artistic Image (Atlanta) is a world-class multi award-winning creative resource where a collective of innovative live-action directors, producers, designers, animators, CGI artists, illustrators, editors, compositors, modelers and finishers take each job from concept to fruition as a collaborative team. Dedicated to the advertising arena, this hybrid company takes a design-driven approach to crafting high-end TV commercials, virals and broadcast design in a nimble, open-architecture creative environment that provides seamless workflow and premiere client services. For additional information please visit: www.artisticimage.com, or contact Michael Zarrillo at 404.815.1550.
Project: Three Graphic Packages for The 83rd Annual Academy Awards
Titles: ‘Pre-Show,’ ‘Show’ & ‘7 Days’
Senior Creative Manager at TNT Latin America: Patrick Harrington
Producers: Paula Faria, Djamilia Highsmith, Mickey Dubrow, Patricia Bellini
PRODUCTION COMPANY: Artistic Image
Director: Ed Dye
DP: Jim Roberson
Producers: Jim Threlkeld, Lauren Bleakney
VISUAL FX/ANIMATION/DESIGN: Artistic Image
Director of Design/Designer: Ed Dye, VFX Artists: Jim Roberson, Lee Kordel, Daniel Wiggins, Jeff Ling, Daniel Barnes,
Animators: Daniel Wiggins, Jim Roberson, Lee Kordel
EDITORIAL + FINISHING CO: Artistic Image
Editor + Compositor: Jim Roberson
Colorist: Jim Roberson