New York: The recent wave of lauds from US ad media and Facebook viewers for Volkswagen’s ‘Duel,’ and Norte Beer’s ‘Photoblocker’– two spots with original points of view and clever, unconventional approaches to storytelling – attest to the universal appeal of the fresh artistic sensibility that Diego Panich brings to the commercial arena. Cut by Diego Panich, one of Argentina’s premiere editors, the spots showcase a breathe of talent long recognized by Wild(child) Editorial, the New York company that forged a relationship with Panich and has been representing him in the US since 2009. Yvette Pineyro, who founded her company as a creative resource for global editorial talent, has announced that Panich will make the move to New York this month to join her award-winning Flatiron-based editorial boutique.
“I’m always looking for creative talent to complement Wild(child)’s global roster of editors,” says Pineyro. “Diego is an extraordinary multi-dimensional talent who brings a level of emotion and power to his editing that makes him a perfect fit with the US commercial market. Diego brings an incredible rhythm to his work that draws from his background as a musician, and his quirky sense of humor translates to a range of comedic storytelling – from subtle, dry wit to over-the-top funny.”
“This has been a banner year for Diego – his work has been showcased in a steady stream of high-profile spots, including ‘Rock Star City,’ featuring Lenny Kravitz and “Rabbit’ starring Kate Moss for Basement, and two commercials, ‘Join The Dance’ and ‘Green Tea,’ featuring actor Hugh Jackman in Lipton Ice Tea’s new campaign,” Pineyro adds. “And now the recent accolades the Volkswagen and Norte Beer spots have received, and recognition in Creativity’s ‘Top 20 Spots’ (‘Photobuster’) and Adweek’s ‘Spot Of The Day’ (‘Duel.’)
‘Duel,’ a :30 out of DDB Argentina for Tiguan Park Assist, creates an unexpected mood and feel to showcase the dry humor of an unexpected storyline about a driver’s experience with the auto-assist parking feature during a standoff over a parking spot. Luciano Podcaminsky, the internationally acclaimed director of the new Volkswagen spot, (represented in the US by Landia and Radical Media,) has a long collaborative relationship with Diego, and once again tapped into his talents for this commercial. Panich found the pulse of the story, and brought his wry sense of humor and dead-on timing to the shaping of the scenario into a captivating story that can almost stand alone as humorous short-form entertainment - while still delivering the product’s message in a memorable way.
‘Photoblocker’ for Norte Beer, out of Del Campo Saatchi Saatchi/Buenos Aires, introduces another piece of technological wizardry – a ‘smart’ beer cooler wit sensors that can detect a camera flash and generates a flash of its own that ruins the photo – ensuring that an undesirable photo of the beer drinker won’t find its way to the social network. The spot takes place in a club where just such an attempt to infringe on the privacy of a patron enjoying a Norte Beer is thwarted by the devise – and once again Panich’s gift for crafting stories with wit and humor comes through.
“I’m looking forward to moving to New York and partnering with agency creatives in the US,” says Panich. “I’m also very excited about working at Wild(child) Editorial. Yvette and I have forged a great relationships, and I couldn’t imagine working at a company more vested in bringing a global perspective to the US commercial arena.”
Diego Panich's is an acclaimed editor working in the national and global commercial arena. His roster of work includes award-winning spots for Peugeot and Gatorade, ‘Rabbit,’ starring supermodel Kate Moss and ‘Rock Star City,’ featuring music icon Lenny Kravitz – both for Basement. Panich’s high-profile commercial ‘Nike Surgery,’ garnered a Bronze Clio in 2008, and his spot for MTV, entitled Father + Daughter, was awarded the Cannes Silver Lion. Most recently the editor lent his talents to Lipton Ice TeaÊ¼s newest global spot, ‘Join The Dance,’ featuring actor Hugh Jackman and directed by Luciano Podcaminsky out of @Radical/Stink, NY
About Wild(child) Editorial:
Wild(child) Editorial is a NYC-based creative boutique with an award-winning roster of in-house editors complimented by a select roster of global talent. Its diverse talent offers advertising agencies and content creators in the general and multicultural arenas the ability to connect with a wide range of cultures and styles.
Wild(child) Editorial and its sister design company, Resident Creative Studio, have created an open-architecture collaborative environment driven by a passionate collective of accomplished editors, FX artists, animators, directors, creative directors, and producers. Their shared creative vision provides a seamless concept-through-completion approach to commercials, films, music videos, promos, graphic packages and broadcast programming – all under one roof.
Wild(child)’s recent work includes spots for Nike, Verizon, Givenchy, Candies, Time Warner, Frontier Airlines, P&G, Wendy’s, USA Network, as well feature films, such as Al Pacino’s Wilde Salome, which will be presented with the Glory Award at the 2011 Venice Film Festival, and City Island, starring Andy Garcia, which took home the Tribeca Audience Award.
Wild(child) Editorial, a 100% minority woman-owned company, was launched by editor Yvette Pineyro in 1995. It is an active member of The National Minority Supplier Development Council (NMSDC.org/nmsdc/), The Women's Business Enterprise National Council (WBENC.org) and The Central Contract Registration (CCR.gov).
To view Diego Panich’s reel or for more information about Wild(child) Editorial (www.wildchildpost.com) contact executive producer Elissa Muddell (firstname.lastname@example.org, 212.725.5333.) For information about Resident Creative Studio, (www.weareresident.com) contact director of development Liz Ludden at email@example.com, or 212.683.7377.
NY General Market contact for Wild(child) Editorial and Resident: Roxanne and Co., (firstname.lastname@example.org, 212.679.9797; Wild(child) Editorial + Resident Creative Studio’s US Hispanic Market: Bettina Abascal. Momentum Reps (Bettina@momentum-reps.com) 646.723.4599, (c) 305.776.6295.