IMAGINARY FORCES CAPTURES WEDDING DREAMS IN MAIN TITLES FOR "BRIDE WARS"

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Jan 11, 2009

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New York, NY – (January 9, 2009) – Entertainment and design company Imaginary Forces (IF) recently completed the charming main titles for the romantic comedy “Bride Wars,” directed by Gary Winick and starring Kate Hudson and Anne Hathaway. 


Opening today, “Bride Wars,” presented by 20th Century Fox and Regency Enterprises, features two best friends, Liv (Hudson) and Emma (Hathaway), who become rivals when their respective weddings are accidentally scheduled on the same date and time. 


To view the main titles, please visit www.imaginaryforces.com/featured/5/517


The title sequence captures the heart of the film's premise in whimsical fashion, flashing back to the childhood of best friends Liv and Emma and their sacred keepsake box of “wedding things.” The box is a symbol of both their friendship and unwavering dream of a wedding at The Plaza Hotel. The sequence details the carefully crafted box and its contents of wedding trinkets, cake toppers, photos and old invitations as the girls fantasize about their future nuptials.


Spearheaded by Karin Fong, Imaginary Forces handled the live-action shoot, design and production, and created many of the handmade arts-and-crafts elements in the sequence. 


“The sequence brings you into the world of Liv and Emma as young girls, their wedding fantasies, and their dream of being married at the Plaza Hotel,” explains Fong. “They play with the cake toppers and make wedding collages from magazine clippings – all of these artifacts lovingly saved in their keepsake box. From these opening scenes, you know the girls are dreaming of their wedding day before you even meet them in the film.”


Fong, who previously collaborated with Winick and editor Susan Littenberg on the main titles for “Charlotte’s Web,” became involved in “Bride Wars” during the film’s shooting. This helped inform the design of the opening sequence and the kinds of objects seen in the keepsake box. Fong worked with the film’s cinematographer, Fred Elmes, to shoot the vignettes. 


“We bounced around a bunch of ideas as the topic of wedding planning is so visually rich,” concludes Fong. “Cakes! Dresses! Rings! But as the film ultimately centers around a friendship, this idea became the natural one to open the film. Working with Gary to understand the characters, and with Fred to shoot these small moments made it possible to give the audience some background to the story that is about to unfold.”


"Bride Wars" Main Titles

Production Company: Imaginary Forces

Director: Karin Fong

Designers: Karin Fong, Lauren Hartstone, Joey Salim

Editor: Corey Weisz

Producer: Cara McKenney

Producer: Kathy Kelehan

Coordinators: Lizzy Benbow, Heather Dennis

Flame Artist: Rod Basham


Director of Photography: Fred Elmes


Clients:

Director: Gary Winick

Studio: 20th Century Fox, New Regency

New Regency Executive Producer: Elissa Loparco


IMAGINARY FORCES (IF) is a design and production company based in Hollywood and New York. Its award-winning work spans the diverse industries of feature film production, entertainment marketing and promotion, corporate branding, architecture, advertising and experience design. 


About Fox Filmed Entertainment

One of the world’s largest producers and distributors of motion pictures, Fox Filmed Entertainment produces, acquires and distributes motion pictures throughout the world.  These motion pictures are produced or acquired by the following units of FFE:  Twentieth Century Fox, Fox 2000 Pictures, Fox Searchlight Pictures, Fox Atomic, and Twentieth Century Fox Animation.



www.imaginaryforces.com


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